FINANCIAL ANALYST MEETING
CHALLENGE
Johnson & Johnson had just spun off its entire consumer business. For its first-ever Enterprise Business Review, the company wanted to present itself and its business prospects in the best possible light to an exclusive audience of the investment industry’s top analysts.
SOLUTION
Held at the New York Stock Exchange, the event began with the ceremonial ringing of the bell—signifying the starting bell for the new Johnson & Johnson. Our role was to transform the Grand Board Room from an iconic but stuffy 1792 presentation room into an equally iconic but modern and immersive environment aligned to their newly reinvented brand. We delivered 360o of fabric surround and produced a documentary-style video about the 13 employees who appeared at the bell-ringing ceremony.
Plus, we executed two exhibit spaces with custom booths and graphics to highlight the robust product pipelines for Johnson & Johnson’s MedTech and Innovative Medicine divisions.
