“... It’s unanimous – we just had the best dealer business meeting / product launch ever! Simply put, everyone was blown away by the experience. I so appreciate each one of you for your passion, your talents and for all of the hard work you put in...”
-Manager, Brand Marketing,
AGCO Corporation
PRODUCT LAUNCH
CHALLENGE
We work with AGCO every 18 months, always in a different venue. Their dealers sell many different brands of tractors – some as tall as 20-feet high and 30-feet wide. So, the challenge is not just keeping every event fresh, cohesive and engaging, we also need to simulate movement of massive machinery in a static space.
SOLUTION
This event took place at the end of January, so we designed an exhilarating Super Bowl theme. We even included a pick-up truck for an authentic attendee tailgate party.
Attendees could move from tailgate to the front entrance, which opened into a stadium setting complete with commentators hyping the latest products and innovations.
Finally, it was time to introduce the AGCO “super fans” to the tractors. We incorporated an exciting projection mapping experience, allowing enormous vehicles to “move” through a variety of environments, showcasing their practicality and potential.