When Abbott launched their completely new line of Alinity products, we were with them every step of the way.
It all began with an Employee Appreciation Day where the Alinity was revealed and celebrated by Abbott employees all around the world. From its home base in Chicago the event was streamed live and with LED bracelets in every location, we created a fully interactive experience.
The launched continued when we partnered with Abbott to showcase the Alinity at their largest industry tradeshow. Here we brought their innovative brand story to life on stage with interactive augmented reality.
Once again, the partnership went global as ADM worked shoulder-to-shoulder with the global marketing team to develop a permanent installation in Shanghai. This facility is home base to showcase and train prospective and current clients on the advantages of this innovative family of products and the enhanced programs to support laboratories around the world.