“... As always, we appreciate your team’s creativity, flexibility, and patience! This year’s show was a great success, and we could not have done it without the entire ADM team! Thanks again for all the late nights, weekends, and calls at crazy hours! ...”
- Abbott Global Events Management Team
ALINITY PRODUCT LAUNCH
CHALLENGE
Our long-standing partnership with Abbott Labs included the launch of the Alinity, their innovative line of diagnostic analyzers for hospital laboratories. The project required a multi-faceted approach and we were with them every step of the way.
SOLUTION
It all began with an Employee Appreciation Day where the Alinity was dramatically revealed and celebrated by every Abbott employee worldwide. From their home base in Chicago, the event was streamed live to every corner of the globe. We distributed LED bracelets in each location to create a fully interactive experience.
The launch continued as we partnered with Abbott to showcase the Alinity at their largest industry tradeshow. Fully-immersed in their messaging, we brought their innovative brand story to life on stage through engaging augmented reality.
