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We’ve recapped the top takeaways from the panel discussion at Pharma Forum about “Defining and Executing Hybrid Events”  Whether you’re in pharma or not, the hottest topics at this year’s conference were relevant to anyone who produces events of any kind, particularly virtual and hybrid. Hear first-hand from some events industry experts from big pharma leaders Genentech, ITA Group and EMD Serono, along with our own Russell Reich as they define hybrid events and speak to why they may make

With all of the uncertainty surrounding the current pandemic and society’s common goal to keep the spreading of the virus from getting any worse, the events industry will be taking a “hybrid” approach by offering a shared attendance by both in person and online audiences. The goal is to offer the best of both worlds while recognizing current regulations and the financial impact the COVID-19 virus has had on the global economy. By taking this stance, event planners offer audiences

Jumping into a new virtual world has some people thinking that they can keep the same approach to a virtual presentation as they did for a live presentation…think again. Replication is not the answer as speakers work to transition from addressing face to face audiences to a single camera lens. There are a few variables that certainly warrant consideration if you want your virtual meetings to be a success. A good starting point is thinking about what you can cover